Building Profile

🎉 Yay, welcome to Millie! We’re thrilled to have you join our nonprofit network.

Once you've claimed your profile and been approved by the Millie team, you’ll be able to start building your nonprofit profile — the page donors and employees across Millie’s partner companies will see.

Here’s everything you need to know to make it shine ✨

📌 Great Profile Examples

Looking for inspiration? Check out these top-tier nonprofit profiles on Millie:

• Morris Animal Refuge
• City Harvest
• Bowery Residents Committee Inc

🔧 Profile Builder Overview

The Profile Builder gives you a live editing panel on the right, and a real-time preview of your profile on the left. You can make updates and see how they’ll appear immediately.

🧱 What to Include in Your Profile

The more complete your profile, the more engaging it will be to donors and companies. Here's what you can build out:

1. Photos
• Upload 3 images
• The first image becomes your thumbnail in search and browse results
• Add your logo as well
2. Name
• Pulled from your 990 by default — feel free to edit!
3. Mission
• A short summary of your purpose (max 1,000 characters)
4. Personal Story
• Add a story, photo, or quote that shows your impact on a human level
5. Statistics
• Add compelling stats that showcase your reach or results
6. Video
• Embed any YouTube video to bring your work to life
7. Dollar Strength
• Show what a $10, $50, or $100 donation can accomplish
8. Programs
• Highlight your key programs with images and descriptions
9. Volunteering & Events
• Promote upcoming opportunities and how employees can get involved
10. Website
• Add a URL so visitors can learn more directly from your site

📊 Profile Scores

To help guide and motivate your profile-building efforts, Millie provides two scores:

1. Profile Builder Score

Visible as you build your profile. It increases as you fill in key sections and upload content.

2. Dashboard Score

Displayed on your admin dashboard — it gives a quick sense of how complete and engaging your public-facing profile is.

💡 Help Tooltips & IRS Data

Throughout your dashboard and builder, you’ll find helpful modals and info icons that explain:

• What each field is for
• Tips to improve your profile score
• Your nonprofit’s baseline data pulled from the IRS

These tooltips make it easy to understand where data is coming from and how to take your profile to the next level.

✅ Ready to Get Started?

Log in, head to your Profile Builder, and start telling your story! The more complete your profile, the more discoverable and engaging it becomes for companies and donors across the Millie platform.

Need help or have questions? Reach out to us anytime at team@milliegiving.com — we’re happy to help you grow your impact.